We believe that all positive changes in societies, organizations, relationships and individuals stem from the possibilities a single individual is able to envision. Bringing one's vision into the realm of shared reality requires communicating a clear goal, enlisting belief in it, and taking responsibility for its accomplishment. A group of any size will adopt and pursue shared goals only to the extent that those involved can openly share and align their personal concerns and interests plus generate a shared commitment to results.

Change & opportunity
During the life of an individual or the course of a company's development, change is inevitable--for better or for worse. Positive change is sometimes serendipitous, but why wait for a lucky accident? Breakthroughs in attitude and purpose can also be initiated and facilitated through reliable processes. Insights can be cultivated, then refined and channeled into effective actions. These in turn, can be multiplied over time by implementing feedback mechanisms and reinforcement. The key is recognizing the impact of your company's culture on its success and having the will to develop a culture that provides demonstrable benefits to everyone concerned.

If the direction of change in your company is toward your goals, it's because you are using three elemental tools:

We have identified three basic business "events" that typically precipitate acute changes within corporate cultures. Of course they are interrelated, and one often precedes another. For practical purposes, choose the one which predominates (or soon will) within your organization.

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